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Asian Art Museum


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GLOW


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HBS Alumni Club of Northern California (HBSA/NC)

Update the Value Proposition to the Membership

The HBS Alumni Club of Northern California (HBSA/NC) is one of the oldest and most active of all HBS alumni associations and with more than 1400+ active, dues-paying members, it also one of the largest.

The HBSA/NC enables members to stay in contact with fellow alumni, further their professional training, and participate in community partners programs. 

Activities of the HBSA/NC include: 

  • Over 75 Professional Development and networking events serving over 1,500 attendees
  • Signature Entrepreneur of the Year and Business Leader dinners
  • Career development and enrichment activities
  • Over 20 Successful Community Partners Projects annually
  • Community Partners fellowship donations to support attendance  at HBS Executive Education for Non-Profits 

With social media changing the way alumni network and engage, the HBSA/NC is looking to update its membership Value Proposition.  The volunteer team will explore the following questions:  

  • What are the Club's key assets?
  • Who is the Club's target audience? What are they looking for? Has that changed?
  • What is the reason to believe in the club, why should they join?
  • Define the purpose of the club, the value proposition, why the Club exists.
  • How should the Club interact and engage with our membership? How should this change with emerging technologies?
  • How should event programming be structured to reflect the purpose? What are the Club's best events? What should the Club do more of and what should it do less of?
  • What is the best membership structure? i.e. long term membership for the core e.g. 3 yr, lifetime etc.
  • What is the best message/positioning of the value proposition to its target audience?
  • How should social media play into Club interactions with members? Facebook Business Page?
  • How does this fit in with Harvard Business School’s overall strategic direction?

Volunteers will have the opportunity to change, reposition and impact the future of HBS Alumni Clubs.

 

 


 


 

 


 

 
Our Impact...
  • Over 700 alumni have volunteered for probono engagements since 1986.
  • Over 130 alumni have participated in brainstorming projects in the past 2 years. 
  • We have served over 400 clients in the past 27 years.
  • We provide $1.8 million of probono consulting services annually. 
  • We received the President's Council Award on Service and Civic Participation in 2008.
  • We organized the first Nonprofit Board Summit for HBS and Stanford GSB Alumni, partnered with HBS Social Enteprise Initiative, Stanford Alumni Consulting Team, Stanford GSB Center for Social Innovation, Draper Richards Kapland Foundation and LinkedIn with over 300 people in attendance.
  • We are the longest running Community Partners project (other programs exist in NYC, Boston, CT, Portland, Los Angeles and London).
  • We have enabled our alumni to get involved and to make meaningful contributions in their community in a variety of ways --  through short-term (brainstorming sessions), medium-term (consulting projects), and long-term (board member) commitments. 
 
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