Virtual Learning Series with Professor Geoffrey G. Jones

dial-in conference for HBSA/NC Members ONLY

   

We'll supply the conference call and professor and you listen in. This unique series of events will pop up monthly throughout the year with business topics of exceptional importance and significant current interest. All you have to do is put your phone on "mute" and listen to the most up-to-date comments and insights regarding the topic at hand. Questions will be submitted via e-mail, either before-hand or in real time during the call.

registration closed!

For information on past VLS events, please check here

Tuesday, October 19, 2010
12:00 - 1:00pm EDT

Professor Geoffrey G. Jones
Beauty Imagined: A History of the Global Beauty Industry
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us.

Professor Geoffrey Jones will discuss his book, Beauty Imagined, in which he takes an in-depth look at the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. He shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them



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