HBSA/NC is honored to host HBS Professor Ranjay Gulati to the Bay Area for this members-only luncheon. Please note that seating is very limited due to the interactive nature of Dr. Gulati's talk. Please join us on Friday, May 14 from 11.30am-1.30PM (11am registration) at the Hilton in Santa Clara. Please note: there will be NO walk-ins accepted to this event. All RSVPs must be submitted by Tuesday, May 11.
registration closed!
"Customer centric": Do we really know what that much-employed term means?
Most companies claim they are constantly thinking about customers yet consistently fail to deliver solutions to their customers' most pressing needs. Professor Ranjay Gulati will reveal how "resilient" companies–those that prosper in good times and bad–are driving growth and increasing profitability by immersing themselves in the lives of their customers. By reorienting their organizations to be proactive, flexible, and truly customer-centric, these pioneering companies have spiked growth even in the face of some of the most daunting economic conditions in modern history.
In an interactive, case-study rich presentation based on his new book Reorganize for Resilience, Harvard Business School Professor Ranjay Gulati reveals how "resilient" companies–those that prosper in good times and bad–are driving growth and increasing profitability by immersing themselves in the lives of their customers. By reorienting their organizations to be proactive, flexible, and truly customer-centric, these pioneering companies have spiked growth even in the face of some of the most daunting economic conditions in modern history.
Drawing on more than a decade of research at firms ranging from manufacturing and retail to professional services, media, information technology, and healthcare, Gulati uncovers the path to resilience by showing how to break down internal barriers at your company and build bridges across internal units while also creating a network of external collaborators.
"This book from one of the foremost scholars of management makes an important contribution to our understanding of how to sustain success even in turbulent times."
– Clayton Christensen, HBS Professor and author of The Innovator's Dilemma
Please join us on Friday, May 14 from 11.30am-1.30PM (11am registration)
Location: Hilton Santa Clara, 4949 Great America Parkway, Santa Clara, California, United States 95054
Cost: event includes lunch
$40per person
HBS Exec Ed and Kellogg Alumni Club members: Please enter your guest's name in the "special instructions" box during the last step of the registration process.
Please note: There will be NO walk-ins accepted to this event. All RSVPs must be submitted by Wednesday, May 12.
Speaker Bio:
Ranjay Gulati is the Jaime and Josefina Chua Tiampo Professor of Business Administration at the Harvard Business School and an expert on strategic and organizational issues in firms. The Economist Intelligence Unit recently listed him among the top business school scholars whose work is most relevant to management practice. He was ranked as one of the top ten most cited scholars in Economics and Business over a decade by ISI-Incite. His forthcoming book Reorganize for Resilience: Putting Customers at the Center of Your Organization (January, 2010; Harvard Business School Press) has been called "money in the bank for businesses big and small" by Jeff Immelt, the CEO of General Electric. More details on the book can be found at http://www.reorganizeforresilience.com/
Organized by: Sasha Grinshpun (MBA '02)
registration closed!
