HBS Working Knowledge Alumni Club Series - July 2009 Edition

The Harvard Business School is pleased to present the second quarter faculty interview featuring Professor Sunil Gupta.

In this interview, Professor Gupta discusses how social networking shapes our online purchasing. We all know that friends influence our purchasing decisions. But the dynamic is different online, especially with the rise of social networks. Professor Gupta's research offers guidance on who the big influencers are online and how to reach them.

This article is available EXCLUSIVELY to HBS Alumni Club members for 30 days before it is published by Working Knowledge to the general public.

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