Adrian Ott is President of Exponential Edge, Inc. www.exponentialedge.com
a strategy consultancy that assists clients to identify and grow new market opportunity.  She and her team have assisted small businesses and F500 clients such as Microsoft, HP, BEA, SunChemical, and Symantec with market assessment, alliances, and strategic research.  She has appeared on PBS and CNBC, and been featured in BusinessWeek and MSN.com for her work on corporate partnering and innovation.   Her firm was recently named to the "Leaders Network" as a top San Francisco Bay Area professional service provider by the Women in Consulting (WIC) Organization.   She is currently authoring a book on value creation.

Prior to founding Exponential Edge, Adrian worked as an executive at HP for over 15 years.  She was honored as a Top Contributor in an HP Annual Report for infusing HP with new revenue streams, technologies and business models. 

She currently chairs the Marketing & Sales Roundtable for HBSA/NC.
 
In addition to her Harvard MBA degree, she holds a Bachelor of Science degree from the University of California at Berkeley.  She resides in Livermore with her husband and two children.  Adrian enjoys many sports including jogging with her Australian Shepherd, Jake.